Counteracting Media's Thin-Body Ideal for Adolescent Girls: Informing Is More Effective Than Warning

Abstract

The present study investigated whether information or warnings about depictions of the thin-body ideal in mass media are effective in counteracting media-induced negative body perceptions of adolescent girls. Based on counter-advertising and reactance theories, our hypotheses were tested in a 3 (weight labels: information vs. warning vs. no label) × 2 (media models' body shape: thin vs. normal weight) × 2 (self-esteem: lower vs. higher) design (N = 178). Body dissatisfaction, objectified body consciousness, and body comparison with media models served as dependent variables. Pretested media models were systematically combined with various textual weight labels and presented on the front page of a magazine targeted toward girls. The results indicated that a simple information label that provided the weight status of thin media models induced less negative body perceptions in adolescent girls when compared with the use of warning labels or images only. Especially, girls with lower self-esteem then exhibited lower levels of body dissatisfaction and objectified body consciousness. When compared with exposure to images only, the warning labels had little effect on body perceptions by adolescent girls. Thus, informing is more effective than warning in counteracting the undesired effects of the thin-body ideal promoted by the media.