Corporate Communications - A Comparison of American and Indian Practices

Abstract

Corporate communication as a function in an organization is relatively new as compared to other departments. The inception and the need for corporate communications were realized in the 1990s. Corporate America was one of the pioneers of the global economy to formally induct corporate communication as a formal function within the organization. Corporate India was also not far behind in implementing the corporate communications function. The research objective for this study is to study the evolution and impact of corporate communications practices on American and Indian industry. The primary method for this conducting research is to conduct an analysis of existing literature on corporate communication practices. Also, the objectives for conducting such analysis would be to collect the data based on real life examples and to draw the necessary conclusions based on such analysis.