Abstract
PurposeTo explore the case for, and value of, corporate communication practice in professional development.Design/methodology/approachThis article, based on the findings of the Corporate Communication Institute's (CCI) Corporate Communication Practices and Trends 2005 Study, aims to offer a positive relationship between corporate communication practice and productive global relationships as the underpinning of a sustainable business strategy.FindingsSuccessful global businesses recognize the value of corporate communication in meeting the challenges of global business.Originality/valueSuccessful professional development of the next generation of corporate communication executives will focus on understanding of corporate communication functions and on strategic implementation capabilities.
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