Abstract
The present study aimed to identify the contributions of the Resource Based View in the strategic process of an environmental consulting. For this purpose, the strategic resources of the organization were identified through the methodology VRIO through semi-structured interviews with the manager of the organization. As a result, the steps performed in the organization’s strategic planning processintegrating the RBV and the traditional process. In conclusion, the positioning and the Resource Based View can be used in an integrated manner in the formulation and implementation of strategic, aiming to enhance the characteristics of each current strategic and exploring environmental opportunities and organizational resources strategic sources of competitive advantage. As a future perspective, it is expected that the approach presented in this work will be widely discussed and explored in order to meet the demands and market opportunities. Keywords:Business Strategy. Strategic Planning.Strategic Process. Resource Based View.Balanced Scorecard.
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