Identification of the main problems of implementing the innovation strategy in Slovak businesses

Abstract

The aim of this paper is based on the analysis of literary sources and carried out research to identify the main difficulties of implementing an innovation strategy in Slovak business and make recommendations to minimize the occurrence of these problems. The paper brings the main results of the authors conducted research on a sample of 462 respondents to show the current situation in the Slovak enterprises in the use of innovation strategy. Conducted research and analysis provided the basis for a model development and implementation of innovation strategies in the business. In this model shows the main areas of potential problems that managers must focus on achieving a seamless work with innovation in the business. Paper contains recommendations for successful implementation of innovation strategy in the business. These recommendations should be a valuable tool for business managers for implementation of the innovation strategy. A survey used the following methods: comparative method, qualitative evaluation, method of structured and semi-structured interviews, observation methods, method of document analysis (a method of content analysis) and the questionnaire method.