Consumption of News through News Aggregator Applications : A study of Mangalore city

Abstract

Technological advances in the field of communication is leading to new forms of consumption of news and information. Consumption of news on smartphones is relatively a new phenomenon in today's media landscape. Today, almost every media organization has its own smartphone application to distribute news content to readers. But the rice of news aggregators and their smartphone applications has created a new dimension of news consumption on the portable device. Applications that aggregate news, such as Google News, Dailyhunt, Inshorts, Opera News etc., offer users personalized and up-to-date news from reputed sources. News consumers are turning to news aggregator apps as they provide news from multiple sources on a single platform. Despite the popularity of news aggregator applications in India. The present study tries to find out the impact of news aggregator applications on news consumers and the patterns of news consumption in these applications. Mangalore City of Karnataka state was selected to study the problem. The primary data collected from 220 respondents randomly through structured questionnaire.