Consumers’ Issues and Concerns of Perceived Risk of Information Security in Online Framework. The Marketing Strategies

Abstract

Internet (web) transactions are subject to numerous information security threats. Consumers‟ trust is fundamental in web transactions and is influenced by perceived information security. The primary factor/reason causing consumers lack on e- business is perceived security risks associated with online transactions. There is a certain relationship between electronic security concerns and customer online shopping attitudes and behavior. Customer security in e-business environment is an on going research issue especially in current electronic marketing field. A marketing strategy can strengthen of reduce the security of an information security company The purpose of this paper is to try to identify, illustrate and analyze the current and future directions in consumer issues and concerns of perceived risk of information security. Also to illustrate the current status of security issues, concerns for online buying shopping attitudes and behavior.