Research on Information Security Perception of Sina Weibo Users Based on KISCAP Model

Abstract

Social network service (SNS) has experienced a dramatical growth in the whole world including China. The representative of which in China are Sina Weibo and Tencent Wechat. People prefer to share their information on Sina Weibo. During the use, people will encounter various kinds of security issues, such as personal information leakage. Not only because of technological development but also due to users' unsafe usage patterns, users' accounts may be stolen by some criminals who will use victim's accounts for deception. Therefore, an increasing number of people begin to pay much attention to information security in Sina Weibo. This study mainly focuses on exploring the potential relationship between users' perception of information security and their common usages and behaviors in Sina Weibo. In terms of KISCAP model, we divide users' perception of information security into five primary factors, perceived knowledge, perceived controllability, perceived awareness, perceived severity and perceived possibility, which are assumed to be correlated to usage willingness and security action adoption. The experimental results verify our hypothesis that perceived information security has a positive impact on security action adoption and usage willingness in Sina Weibo. Besides, some practical implementation issues for both users and Sina Weibo are recommended accordingly.