Consumer Protection in E-Commerce in Vietnam today

Abstract

E-commerce in Vietnam is making a strong breakthrough with the average growth rate in the past years from 25% -30% over year (General Statistics Office of Vietnam, 2018). In 2018 alone, Vietnam’s e-commerce growth rate reached 30% with total e-commerce retail revenue (B2C) reaching overUS $ 8 billion. With the increase in the number of people using telephone and internet as well as social networks, the potential of e-commerce activities in Vietnam is even more exciting. However, along with that are many challenges posed to domestic enterprises when competing with large foreign enterprises. Product quality is also a matter of concern and how consumers will be protected in the form of e-commerce trading. These are issues that need to be problems raised and addressed. The article assesses the current status of e-commerce development, market potential, the need to protect consumers and makes some recommendations to enhance the development of Vietnam’s e-commerce market.