Consumer Awareness and Willingness Level at Banlat Gas Stations Regarding Biofuel Act: Bases for Sustainable Energy Transition and Education Strategies

Abstract

In the pursuit of sustainable energy practices, the study focuses on assessing the awareness and willingness of selected respondents at 11 well-known gas stations in Banlat regarding the Biofuel Act. Against the backdrop of global efforts to mitigate environmental impact and promote renewable energy sources, understanding consumer perspectives becomes paramount. This study aims to shed light on the intricate interplay between consumer awareness, demographic characteristics, and their willingness regarding the Biofuel Act. Using a quantitative research approach with 440 respondents sampled through quota sampling, the study examines the demographic profile (age, education, socio-economic status). Findings show most respondents are aged 23–44, with bachelor’s degrees, and from the lower-middle-income bracket. While awareness of the Biofuel Act is low ("Slightly Aware"), there's notable willingness ("Somewhat Willing") to support it. There's a weak relationship between demographic factors and awareness, except for education level, which has a moderate impact, suggesting higher education correlates with greater awareness. Similarly, demographic factors show weak correlation with willingness. These insights are crucial for policymakers and stakeholders to refine consumer education strategies and promote sustainable energy practices.