Abstract
Maker education is a new-type educational mode aiming of training and improving students’ innovation ability and transforming students’ passive learning into initiative exploration. So far, few researches have been made on the field of maker education for the course of Sports Marketing, and the relevant multimedia technology also has not been completely developed, which poses an undue barrier to the launch of maker education. In this paper, maker education multimedia technology for the course of Sports Marketing is developed based on Blockly frame, applying the theory related to maker education, namely the theory of successful intelligence, in the course of Sports Marketing for the first time, and design the maker education multimedia technology from both function design and process design. Finally, to check the effect of the multimedia technology developed in this paper, we use the multimedia technology in the “sports marketing” course for comparison and verification. Results demonstrate the average scores and the proportion of high scores of the class for which the maker education multimedia platform was implemented in the teaching process of Sports Marketing are superior to that of the class for which the maker education multimedia platform was not implemented. These findings indicate that the technology is greatly helpful to improve students’ innovation ability, and is of high promotional value and broad application prospect.
Highlights
With the rise of the Internet wave in recent years, maker education has been proposed in many fields
We have developed maker education multimedia technology for the teaching of Sports Marketing based on the theory of successful intelligence and relevant computer theories
A maker education multimedia technology is developed for the course of Sports Marketing based on the theory of successful intelligence and the Blockly frame
Summary
With the rise of the Internet wave in recent years, maker education has been proposed in many fields. Maker education mainly aims to transform students’ passive learning state into active exploration activities In this process, students will not passively accept knowledge any more, and their innovation ability can be largely improved [3]. The innovation points and advantages of this research mainly include: firstly, it is the first time to apply the theory of successful intelligence, a theory on maker education, in the course of Sports Marketing, providing a theoretical basis for the application of maker education in economics and marketing courses; secondly, maker education multimedia technology has been developed according to the characteristics of the course of Sports Marketing in this paper; thirdly, for purpose of this research, a new-type slide file that can be parsed to extract the embedded flash file is applied, which is easy to realize and operate
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