Abstract
In Purely Creative and Others1 the Court of Justice of the European Union (CJEU) clarified a number of prerequisites for the per se ban under Item 31 in Annex I to the Directive on Unfair Commercial Practices (‘the Directive’), and hence under Item 17 in Annex to s 3(3) of the German Act Against Unfair Competition (UWG). The most significant result is that consumers may not be burdened with any costs whatsoever when inquiring about the prize won, and that the trader has to provide all necessary information about the prize and how it is to be claimed in a clear and comprehensible manner.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Journal of Intellectual Property Law & Practice
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
