CONCEPTUAL MODEL OF SYSTEM DEVELOPMENT STRATEGY MANAGEMENT FROM THE POSI-TION OF PROJECT APPROACH

Abstract

The purpose of the article is to build a conceptual model of strategic project management through the prism of a multidisciplinary approach. Project management methodologies for the place of strategic management of complex nonlinear system development are analyzed. Standardized, adaptive and combined project and program management methodologies (PMBoK, P2M, PRINCE2, MSP, Agile) are considered. The authors pay special atten-tion to the study of the influence of the external environment on a complex nonlinear system in the context of a synergetic approach. The main part describes the process of expanding the scope of project management and inte-gration of project management with modern methods and tools of other management disciplines. Elements of the theory of synergetics and the classical theory of the design approach to the management of the development of a complex nonlinear system are synthesized. The necessity of clear definition by the team of the project of the struc-tural attractor, ie the direction of strategic development of the system is substantiated. The tool for determining compliance with the contextual requirements of SMART-goals of alternative scenarios for strategic development projects is considered. The tool of the Ishikawa diagram is used to determine the most influential factors on possi-ble deviations of the project from the strategic development of a complex nonlinear system. The conducted theoret-ical research allowed the authors to build a conceptual model of system development strategy management from the standpoint of the project approach. The conceptual model of strategic project management is constructed, the principles of its work and its use in discrete systems for actualization of administrative decisions in the conditions of risk and uncertainty are resulted. The expediency of using this conceptual model in managing the integration of strategic development projects is substantiated. Keywords: strategy, project management, program, project, synergetic, bifurcation.