CONCEPTUAL FACTORS OF CONTROL IN THE SYSTEM OF STRATEGIC MANAGEMENT OF THE EDUCATION INDUSTRY

Abstract

The article considered the conceptual factors of controlling in the educational management system. The concept of "Strategic management in the field of education" was defined. One of the ways of effective strategic management in the educational sector was determined. The concept of "Controlling" was defined. The factors on which controlling should be formed were listed. Such factors are diagnostics, analysis, evaluation and control of activities in the intra-industry environment. The importance of using controlling in the educational field was analyzed. Concepts were listed that visualized approaches to the essence of controlling in the educational field. The concept of "System" was defined. The essential features of the controlling system were singled out. The structure of the controlling system in the educational field was illustrated. The goals that the controlling system in the educational field should contribute to were listed. The instrumental provision of controlling in the system of strategic management of the educational sector was illustrated. The tools to be used in strategic planning in the strategic management system were listed. The advantages of SWOT analysis were highlighted. The GAP analysis was analyzed as a strategic tool that explores the gaps between the opportunities and goals of the educational sector. The formula for evaluating the effectiveness of controlling in the educational field was presented. The factors on which the effectiveness of the application of controlling in the system of strategic management of the educational sector depends are singled out. Such a factor is intra-branch management, which is interested in implementing this tool. The competency approach was analyzed as the ability of employees to effectively apply knowledge and skills both in interpersonal relationships and in professional situations. The elements of methodological support of controlling in the system of strategic management of the educational sector were listed. The main needs for the creation and functioning of the controlling system in the educational sector were highlighted. Conclusions were made regarding controlling in the system of strategic management of the educational sector, its importance and role.