Abstract
Rationale: The Russian transport system is losing its competitive advantage due to the slow response to digital calls. Thus, for subjects of the market of transport and logistics services, it is relevant to have recommendations for adapting a business model when moving from an analogue economy to a digital one.
 Purpose: To develop a conceptual diagram of the digital transformation of the business model of the operator company.
 Methods: 
 
 сomparison of the principles of the five business areas of the operator before and after the transition to the digital economy;
 analysis of the behavior of companies in the transport market;
 summarizing the results of the study and assessing the possibility of their application to other organizations in this market segment;
 case method Development of measures for the effective development of multimodal transportation of the Asia-Pacific Region (INTERTRAN));
 an integrated approach is the search for new points (channels) of interaction with a dynamic network of customers through the implementation of industrial logistics projects.
 
 Results: 
 
 the status of five areas of the business strategy of the operator company was determined before and after the transition from the analogue era to the digital one;
 the conditions are formulated under which the implementation of the business process "sale of transport and logistics services" will provide the sales department of the operator company to develop "proactive sales";
 recommendations are proposed for adapting a value proposition for the provision of transport and logistics services.
 
 Conclusions: The novelty of the proposed conceptual scheme for adapting the business model of the operator company during the transition from the analogue economy to the digital one lies in the initial definition of the stage of digital transformation of each of the five areas of the operators business strategy, and then in the selection of a specific digital technology for implementation in a specific business-process.
Highlights
Обоснование: Российская транспортная система теряет свои конкурентные преимущества в силу замедленного реагирования на цифровые вызовы
For subjects of the market of transport and logistics services, it is relevant to have recommendations for adapting a business model when moving from an analogue economy to a digital one
Methods: сomparison of the principles of the five business areas of the operator before and after the transition to the digital economy; analysis of the behavior of companies in the transport market; summarizing the results of the study and assessing the possibility of their application to other organizations in this market segment; case method – “Development of measures for the effective development of multimodal transportation of the Asia-Pacific Region” (INTERTRAN)); an integrated approach is the search for new points of interaction with a dynamic network of customers through the implementation of industrial logistics projects
Summary
А. Неманова Петербургский государственный университет путей сообщения Императора Александра I (Санкт-Петербург, Россия). КОНЦЕПТУАЛЬНАЯ СХЕМА ЦИФРОВОЙ ТРАНСФОРМАЦИИ КОМПАНИИ-ОПЕРАТОРА НА РЫНКЕ ТРАНСПОРТНЫХ УСЛУГ. Обоснование: Российская транспортная система теряет свои конкурентные преимущества в силу замедленного реагирования на цифровые вызовы. Для субъектов рынка транспортно-логистических услуг является актуальной наличие рекомендаций для адаптации бизнес-модели при переходе из аналоговой экономики в цифровую. Цель: Разработать концептуальную схему цифровой трансформации бизнесмодели Компании-оператора. Методы: сравнение принципов пяти бизнес-сфер компании-оператора «до» и «после». Ключевые слова: цифровизация, интермодальные перевозки, клиентоориентированность, цифровая технология блокчейн (blockchain). A. Nemanova Emperor Alexander I St. Petersburg State Transport University (St. Petersburg, Russia)
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