Risks of digital transformation of transport logistics in priority market segments

Abstract

Experts associate future digital transportation transformation with the formation of new segments in the transport and logistics services market. The relevance of the study is due to the need to increase the technological efficiency and efficiency of the provision of transport and logistics services to ensure the competitiveness of national organizations in the world market. The purpose of the article is to study digital transformation in transport logistics, to identify possible threats to their implementation in order to increase the competitiveness and investment attractiveness of the national macro-logistics system as an important part of the global market of transport and logistics services. The trends of scientific and technological progress in the priority market segments of transport logistics are summarized. The results of identification of risks due to innovative activity of organizations in new segments of the transport and logistics services market in the era of economy digitalization are presented. It is established, that the successful functioning of companies in transport and logistics services market, their competitiveness will be determined by the flexibility and speed of their reaction to the changes taking place. The obtained research results serve the basis for further analysis, risk assessment in the field of «blue oceans» in transport logistics, development and implementation of measures to affect them.