Abstract
The traditional theories considered metaphor a rhetorical device only and claim that the purpose of metaphor is only beatification of language and the usage in poetic shaping and of words. But CMT (Conceptual Metaphor Theory) challenged this view and on the contrary they claim that metaphor is conceptual and that it is understanding one thing in terms of another. According to this theory, Metaphor is unavoidable inherent part of our conceptual system, reasoning, and speech that makes the world around us understandable and comprehendible for us. Conceptual metaphor theory is applied here in this research to identify, interpret and analyze the conceptual metaphors for love in Pashto language and culture. This research also establishes the entailment and mappings of these metaphorical linguistic expressions in different contexts and categorizes the Metaphorical linguistic expression for love in Pashto language into Structural, Orientational and Ontological metaphors. Keywords: Metaphor, Conceptual, Love, Pashto, Entailment, CMT.
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