Concept of Social Entrepreneurship in the Development of Creative Economy Tourism in Indonesia (Case Study: Cirendeu Village)

Abstract

Social entrepreneurship is currently viewed as a solution to address various social issues, including welfare, healthcare, education, poverty alleviation, and community empowerment, among others. This research aims to develop a social entrepreneurship concept suitable for Cirendeu Village. The concept of social entrepreneurship is closely related to the 8th Sustainable Development Goal (SDG), which emphasizes “Decent Work and Economic Growth.” Social entrepreneurship represents a form of business that not only seeks financial profit but also has robust social or environmental objectives. The methods employed in this research include the Analytic Hierarchy Process (AHP) and the Business Model Canvas. Research data were collected from 19 respondents through demographic statements and the distribution of AHP questionnaire matrices. The AHP method serves as a strategy weighting approach and assists in formulating priority strategies for the company. Furthermore, the Business Model Canvas method aims to describe the appropriate business model for the company based on the AHP analysis. The establishment of criteria is a crucial step in the decision-making process. Combining the Process Hierarchy Analysis Method (AHP) with the Business Model Canvas (BMC) can enhance effectiveness, ensuring that AHP criteria align with Business Model Canvas (BMC) elements. The AHP results indicate that the distribution channel is the top priority criterion, with a weight of 0.193. These priority results are then incorporated into the BMC strategy elements, combining both existing and new elements.