Competitiveness in the labor market

Abstract

The article analyzes the main trends in the competitiveness of specialists in the labor market, relevant at this stage of development of the Russian economy. The changes that have taken place and the further prospects for the development of this field of activity of enterprises at the global level are considered in detail. As in previous years, 2023 is witnessing the transformation of Russian business, along with serious technological, socio-cultural and economic changes, and, consequently, with specialties in demand on the labor market. Such changes take place in parallel with new methods of competitiveness management. This includes data management programs for all interested parties to attract highly qualified specialists, their organizational readiness to use new technologies, which professionals must solve. Overcoming any problems related to the competitiveness of the personnel of organizations lies in their ability and skills to work in a certain field of activity, since employees must cope with the business tasks assigned to them. The article reveals how terminologically the competitiveness of specialists can be used in the labor market and how it depends on its development. Against this background, the application of information technologies is considered, which affect the choice of the proposed vacancies and are used for direct and feedback communication between employers and applicants in the form of search and transmission of information. The obvious advantage of using information technologies is their accessibility, where you can use the online mode when interviewing for a vacant position, if the applicant is unable to attend in person due to certain circumstances. At the same time, with the help of these technologies, an employer can use additional materials in the form of presentations, audio and video materials about his company or a specific place of work to attract qualified specialists to it.