Competitive Responsiveness

Abstract

Free AccessAboutSectionsView PDF ToolsAdd to favoritesDownload CitationsTrack CitationsPermissionsReprints ShareShare onFacebookTwitterLinked InEmail Go to SectionFree Access HomeMarketing ScienceVol. 24, No. 1 Competitive ResponsivenessDavid J. Reibstein, Dick R. WittinkDavid J. Reibstein, Dick R. WittinkPublished Online:1 Feb 2005https://doi.org/10.1287/mksc.1040.0111 Previous Back to Top Next FiguresReferencesRelatedInformationCited ByThe Impact of R&D and Advertising on Firm Performance in High-Tech Industries—Evidence from the U.S. Information and Communications Technology Industry9 May 2022 | Journal of Quantitative Economics, Vol. 20, No. 3Trade-off between value creation and value appropriation?Marketing Intelligence & Planning, Vol. 39, No. 1Value Appropriation and Firm Shareholder Value: Role of Advertising and Receivables Management23 January 2019 | Journal of Marketing Research, Vol. 56, No. 2The New Regulator in Town: The Effect of Walmart's Sustainability Mandate on Supplier Shareholder Value1 March 2018 | Journal of Marketing, Vol. 82, No. 2Pre-Empting the Competition: How Do Shareholders View Sponsorships in the Sport Apparel Industry?Journal of Sport Management, Vol. 31, No. 3Decision Making Under Parity: An Experimental Examination of Retailers’ Choice Among Parity Trade Promotions16 February 2017 | Journal of Marketing Theory and Practice, Vol. 25, No. 2Advertising Effectiveness: The Moderating Effect of Firm Strategy1 April 2016 | Journal of Marketing Research, Vol. 53, No. 2Suppliers Caught in Supermarket Price Wars: Victims or Victors? Insights from a Dutch Price War1 December 2015 | Journal of Marketing Research, Vol. 52, No. 6Does private-label production by national-brand manufacturers create discounter goodwill?International Journal of Research in Marketing, Vol. 30, No. 4Offensive versus defensive marketing: What is the optimal spending allocation?International Journal of Research in Marketing, Vol. 29, No. 2The Effect of Business-Cycle Fluctuations on Private-Label Share: What has Marketing Conduct Got to do with it?1 January 2012 | Journal of Marketing, Vol. 76, No. 1The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from U.S. Companies Spanning Three DecadesJan-Benedict E. M. Steenkamp, Eric (Er) Fang, 7 April 2011 | Marketing Science, Vol. 30, No. 4Modeling strategic group dynamics: A hidden Markov approach17 March 2010 | Quantitative Marketing and Economics, Vol. 8, No. 2Differentiation Via Technology: Strategic Positioning of Services Following the Introduction of Disruptive TechnologyJournal of Retailing, Vol. 83, No. 4Wettbewerbsbetrachtung als Voraussetzung eines erfolgreichen Customer-Equity-ManagementsAnalyse des Wettbewerbsverhaltens im MarketingEntwicklung und formal-analytische Darstellung des hybriden CE-WettbewerbsmodellsEmpirische Anwendung und Parametrisierung des hybriden CE-Wettbewerbsmodells Volume 24, Issue 1February 2005Pages 1-184 Article Information Metrics Information Published Online:February 01, 2005 © 2005 INFORMSCite asDavid J. Reibstein, Dick R. Wittink, (2005) Competitive Responsiveness. Marketing Science 24(1):8-11. https://doi.org/10.1287/mksc.1040.0111 Keywordsmarketing strategycompetitive strategygame theorycompetitivenessPDF download