Abstract
Competitive intelligence is a critical success factor for businesses of different forms and sizes. It helps businesses to survive in the midst of fierce competition. Competitive intelligence offers competitive advantage to firms. However, firms find it challenging to practice CI. Whilst competitive intelligence practice challenges have been identified in other sectors in South Africa, no research has been conducted to establish competitive intelligence challenges in the South African property sector. This study aims to establish challenges faced by property practitioners in practising competitive intelligence. The study was quantitative in nature and a web-based questionnaire was used to collect data from the respondents. The analysis was descriptive in nature
Highlights
South African property sector has been very competitive post-apartheid and post-recession (Estate Agencies Affairs Board (EAAB) Annual Report 2013/2014)
The government relies on the property sector to fulfil the constitutional rights of all South African citizens (EAAB Annual Report, 2013/2014)
Competitive intelligence (CI) challenges have been reported in other South African sectors and there is cry for research in CI across all sectors, no research has been conducted on the CI challenges experienced by the property sector (Maune, 2014)
Summary
South African property sector has been very competitive post-apartheid and post-recession (Estate Agencies Affairs Board (EAAB) Annual Report 2013/2014). This is despite South Africa having dropped on the global competitiveness ranking (The Global Competitiveness Report, 2014-2015). CI helps to improve products and services quality, decision-making quality and the overall quality of life (Maune, 2014; Du Toit and Sewdass, 2014). It has been identified as a critical success factor for businesses around the world (Pellissier and Nenzhelele, 2013).
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
