Comparative Study of Promotional Strategies adopted by Public and Private Sector Banks in India

Abstract

Marketing strategies become more crucial when they are executed to design, distribute and promote banking services. The present study is descriptive in nature and takes out significant differences in the promotional strategies adopted by private and public sector banks in India. The study shows noteworthy results and opinions of customers, which can be very useful for designing effective promotional strategies for banks. The study reveals remarkable facts connected with customers’ perception about promotional tools of both sectors’ banks and also about the most effective tools to promote banking services.