COMPARATIVE ANALYSIS OF BUDGETED AND ACTUAL SALES PERFORMANCE IN THE DAIRY INDUSTRY: A CASE STUDY OF THE DAIRY DEVELOPMENT CORPORATION IN NEPAL

Abstract

The research study was conducted in 2018 to evaluate the budgeted and actual sales performance in the dairy industry, with a specific focus on the Dairy Development Corporation (DDC) in Nepal. The study aimed to assess the achievement of sales targets for various dairy products, including milk, ghee, makhan, curd, cheese, and paneer, as outlined in the budget. By conducting a comparative analysis of financial statements over a nine-year period, the research provided insights into the fluctuations in sales performance for different dairy products. Quantitative research methods were utilized, including data collection from annual reports and data analysis using statistical tools and graphical representations. The collected data was analyzed to gain a better understanding of budgeting and resource allocation practices in the dairy industry. Furthermore, the findings of this study could inform evidence-based strategies for enhancing financial stability and performance not only within the DDC but also within the broader dairy sector in Nepal. The research findings had the potential to guide decision-making processes, enabling stakeholders in the dairy industry to make informed choices regarding budgeting, resource allocation, and sales strategies. By gaining a comprehensive understanding of the sales performance for different dairy products, industry participants could optimize their operations and work towards achieving their sales targets effectively. Overall, this research study provided valuable insights into the budgeted and actual sales performance in the dairy industry, offering a foundation for future studies and evidence-based strategies to enhance financial stability and performance in the DDC and the broader dairy sector in Nepal.