Abstract
4PACT, which was established in 2021, is an innovative startup operating in both the Food & beverage industry and the waste management industry. Its main objective is to address Sustainable Development Goal (SDG) number 12 by offering edible cutlery as a solution to reduce plastic waste and provide a distinctive value proposition to customers. At present, 4PACT has successfully developed and marketed edible straws as its initial product line, targeting primarily sustainable-minded cafes in the B2B market. These straws are manufactured primarily from rice flour and tapioca flour, resulting in fully biodegradable and consumable straws available in a variety of colors and sizes. The company has already established partnerships with several B2B clients, yielding positive net profits. However, 4PACT has encountered a period of stagnant growth. Consequently, this research endeavor aims to analyze the challenges faced by the company, propose viable solutions, and formulate a strategic plan to achieve optimal outcomes. This study will employ a quantitative methodology, leveraging internal company data, and employing the discounted cash flow method.
Published Version
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