COMMUNITY-BASED HALAL TOURISM AS A SUSTAINABLE ECONOMIC DEVELOPMENT STRATEGY

Abstract

This article offers a strategy for generating a sustainable economy through community-based halal tourism. Based on data from the Kerinci Regency Research and Development Bappeda in 2020, there are 127 tourist attractions spread across 16 sub-districts. Then, each sub-district of Sungai Penuh City has 46 cultural heritage sites and 25 tourist destinations. However, this tourism potential is not managed optimally. Tourism is one of the sectors that contributes the largest foreign exchange to the region and benefits the community. The method used is a qualitative research method with a library research approach. Data analysis techniques use data reduction, data presentation, and conclusion. This research shows that sustainable economic development can be strengthened through community-based halal tourism by optimizing pillars such as the social pillar, tourism management, stakeholder roles, and social media. Then, the economic pillar creates MSMEs and opens up job opportunities and environmental pillars. If all of these pillars can be maximally applied to halal tourist destinations, this will impact realising a sustainable economy. Because the community understands governance and can accommodate tourism potential, the community also feels the benefits of economic revival.