Abstract
Currently, Malaysia is at the forefront in enforcement in coastal management but lacks of research on the psychological factors in community-based conservation (CBC) affect mangrove rehabilitation. This paper aims to explore how the psychological factors in CBC influence willingness to participate (WTP) in mangrove rehabilitation. This study employed sequential mixed-method approach. The result shows majority of respondents in study area are WTP in mangrove rehabilitation. WTP had correlation with gender, education, race, benefit and risk perceived but no correlation with length of residency factor. The recommendation of CBC approach must be organised by the local community institutional mangrove rehabilitation.
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