“Communication gap” as a deterrent to the growth of Russian exports and ways to overcome it

Abstract

The article considers the basic scenarios of matchmaking business contacts between Russian manufactures and bulk distributors from the developing countries and also the factors blocking them. The definition “Communication gap” as the main factor that hinders growth of the Russian export has been introduced. The activities of the basic state and non-state institutions assisting Russian companies to enter foreign markets have been analyzed. The concept of constructing a new export support system by minor adjustment of the special state authorities’ activities and with the use of their available facilities has been suggested. The application of the given approach has special importance for Russian small- and middle-sized producers, many of whom have no access to foreign markets. The main difficulty of this situation is related to the initial contact level.