Combining Traditional Culture with Trends to Innovate the Way of Cultural Dissemination-Taking Henan Satellite TV as an Example

Abstract

From Hanfu culture to traditional costumes of various ethnic groups, the national style has gradually become mainstream among Chinese young people in recent years. On We-media, many videos about traditional Chinese culture have become popular. From the performance of traditional Chinese musical instruments in streets and alleys around the world to Chinese dancers like Ma Jiaolong dancing Chinese folk dances around the world, Chinese traditional culture is reinterpreted in a novel way. And Henan Satellite TV has also been on Weibos hot search because of its unique traditional cultural programs. In the "Tang Palace Night Banquet" in the twelfth lunar month of 2020, Henan Satellite TV adopted the form of choreography to "live" the cultural relics displayed in the museum again, giving life to the cultural relics, and creating a new way of disseminating traditional culture. Taking Henan Satellite TV as an example, this paper will discuss the new way of spreading Chinese traditional culture in the new era based on the history of Henan itself. The integration of traditional culture and modern new communication methods, combined with the integration of modern audiences' artistic aesthetics, makes traditional culture adapt to contemporary communication styles, which is more conducive to the spread of traditional culture. This breakthrough by Henan Satellite TV provides new ideas for the more extensive and long-term dissemination of traditional Chinese culture.