Abstract

Cognitive strategies of occasional transformational use of English phraseological euphemisms in linguistic experiment are subject to consideration. The purpose of the study is to determine the cognitive strategies of the occasional use of phraseological euphemisms. The subject of the research: the types of cognitive strategies, which are used in ocasional transformations of English phraseological euphemisms, the study of which was performed after the literature survey and a brief description of the linguistic experiment. Research methods: the method of phraseological analysis developed by A.V. Kunin, which exists in two forms - phraseological identification and phraseological description, contextual analysis method, definitional analysis, component (seme) analysis. The novelty of the study: as a result of the linguistic experiment, for the first time, cognitive strategies of the transformational use of English phraseological euphemisms, combining the characteristic features of both phraseological and euphemistic nominations, were determined. Results of the study: two cognitive strategies were identified that are characteristic of all types of occasional use – informing strategy and the strategy of expressivization. Evaluation strategy is defined when using the addition of a component / components, insertion and replacement of a component / components; objectification strategy is revealed in the cleft use of euphemistic units; accentualization strategy when using phraseological reiteration, permutation and phraseological saturation of context. For the first time, we have singled out the strategy of cognitive deployment of the image, which is characteristic of the most complex types of occasional use of phraseological euphemisms, namely, phraseological pun, extended metaphor and phraseological allusion.

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