Climate change communication as political agenda and voters' behavior.

Abstract

"Climate change communication" is taking the strategic position in the international and national politics around the globe. In the recent decade, different developing nations have started considering "climate change communication" as an integral part of the political campaigns and sustainable development. Specifically, the current document comprised of two sections. In the first section of the study, authors briefly compared the attributes related to "climate change communication" in the mainstream political parties' manifesto for the general election 2018 in Pakistan in a qualitative manner. In the second part, the difference of opinion among voters of mainstream political parties towards "climate change" was examined. In a bird's eye view, the perceived seriousness of "climate change" as a real challenge among voters mapped by the independent factors of "urbanization," "industrialization," "transportation," and "waste management" for sustainable development through the primary quantitative survey of 732 voters in the country. The finding highlights (1) public understanding of "socio-scientific issues," i.e., climate change is easy to communicate, and (2) how political parties are framing and communicating about "climate change" plays a significant role in climate change communication. The study concludes that "climate change communication" holds a critical role in developing regions' future political discourse to shape sustainable development policies.