Chinese rural tourism development: Transition in the case of Qiyunshan, Anhui. – 2008–2015

Abstract

The paper examines the political and social realities of China pertaining to its pro-poor rural tourism policies. It provides a discussion of those policies by drawing on an analysis of changes in the village of Qiyunshan, which is being developed as a tourist destination by the Huangshan authorities. It contextualises the wider policies of current rural reforms under the Xi and Li regime within the specificities of the experiences of this village based upon two sets of observations, (a) one based on several visits over a period of years and (b) a more structured period of participant observations by the first author since 2011. It points to the increased role of state owned enterprises under the Xi regime while highlighting specific differences between different actors in the process of transition toward becoming a major tourist destination.