Abstract
Based on cross-cultural comparison, this paper analyses the current situation and challenges of children's clothing culture in western countries and China, explores the successful experience of the rapid fashion model with and fashionable as its distinct feature in China's development, and points out that the innovation and development of China's children's clothing industry can draw on the unique advantages of the fast fashion model in Western countries, such as luxury brand design, popularization, fast mode, parity strategy and so on. The author expects that the design concept and operation mode under the fast fashion trend can provide the scientific basis of theory and practice for the local children's clothing brand, meet the needs of children's clothing consumers and improve the international competitiveness of children's clothing in China.
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