Abstract
While contemporary communication theorists often avoid the concept of charisma due to its status as an ineffable mystical quality or a natural knack for persuasion, this essay argues that charisma is rather a technē. Using Max Weber's theory of charisma to analyze the major works of the famous community organizer Saul Alinsky, this study seeks to 1) revitalize charisma as a practicable rhetorical strategy, 2) define community organization as one variety of charismatic praxis, and 3) establish Alinsky as an overlooked figure in recent rhetorical history.
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