Abstract

The aim of this paper is to analyze the characteristics of Brazilian scientific research in diffusion of innovations in administration. A bibliometric research was conducted with network analysis in scientific papers about diffusion of innovations in Spell database. The papers were analyzed from descriptive, bibliographic, methodologic, results and citation characteristics. The authors concluded that Brazilian publications are coherent with the international research considering the adoption of diffusion of innovations frameworks. Still, it has a trait of considering government support in diffusion frameworks, an absent parameter in the original frameworks; therefore, representing a development potential for diffusion of innovations researchers in Brazil.

Highlights

  • Diffusion of innovations has been studied since the end of the forties, but from the sixties, with Rogers (2003) and Bass (1969) researches, it was spread

  • Due to the comprehensiveness of diffusion of innovations subject, two main approaches are found in the literature: communication and administration

  • Due to the development of international research in the subject and the lack of knowledge about Brazilian research, the aim of the paper is to analyze the characteristics of Brazilian scientific research in diffusion of innovations in administration

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Summary

Introduction

Diffusion of innovations has been studied since the end of the forties, but from the sixties, with Rogers (2003) and Bass (1969) researches, it was spread. Considering the technological development in the last decades, innovation diffusion frameworks have been updated to approach the phenomena in a more complex way. It is possible to note parameters suggested by Bass (1969) that remain relevant in contemporary frameworks, such as the influence of communication. Due to the comprehensiveness of diffusion of innovations subject, two main approaches are found in the literature: communication and administration. Due to the development of international research in the subject and the lack of knowledge about Brazilian research, the aim of the paper is to analyze the characteristics of Brazilian scientific research in diffusion of innovations in administration.

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