Abstract
Preface. Introduction. Part I: Overview. 1. New Product Diffusion Models: From Theory to Practice V. Mahajan, et al. Part II: Strategic, Global and Digital Environment for Diffusion Analysis. 2. Firm Strategy and Speed of Diffusion S. Kuester, et al. 3. Multi-Market and Global Diffusion M. Dekimpe, et al. 4. Innovation Adoption and Diffusion in the Digital Environment: Some Research Opportunities A. Rangaswamy, S. Gupta. Part III: Diffusion Models. 5. Modeling the Marketing Mix Influence in New Product Diffusion F. Bass, et al. 6. Diffusion Models with Replacement and Multiple Purchases B. Ratchford, et al. 7. Growth Models for Multi-Product Interactions: Current Status and New Directions B. Bayus, et al. 8. Dynamic Models Incorporating Competition R. Chatterjee, et al. 9. Disaggregate Level Diffusion Models J. Roberts, J. Lattin. 10. Operations Planning in the Presence of Innovation Diffusion Dynamics M.A. Cohen, et al. Part IV: Estimation. 11. Estimation Techniques for Macro Diffusion Models W.P. Putsis, V. Srinivasan. Part V: Applications and Software. 12. Diffusion Models: Managerial Applications and Software G.L. Lilien, et al. List of Contributors. About The Editors. References. Index.
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