Abstract
Preface. Introduction. Part I: Overview. 1. New Product Diffusion Models: From Theory to Practice V. Mahajan, et al. Part II: Strategic, Global and Digital Environment for Diffusion Analysis. 2. Firm Strategy and Speed of Diffusion S. Kuester, et al. 3. Multi-Market and Global Diffusion M. Dekimpe, et al. 4. Innovation Adoption and Diffusion in the Digital Environment: Some Research Opportunities A. Rangaswamy, S. Gupta. Part III: Diffusion Models. 5. Modeling the Marketing Mix Influence in New Product Diffusion F. Bass, et al. 6. Diffusion Models with Replacement and Multiple Purchases B. Ratchford, et al. 7. Growth Models for Multi-Product Interactions: Current Status and New Directions B. Bayus, et al. 8. Dynamic Models Incorporating Competition R. Chatterjee, et al. 9. Disaggregate Level Diffusion Models J. Roberts, J. Lattin. 10. Operations Planning in the Presence of Innovation Diffusion Dynamics M.A. Cohen, et al. Part IV: Estimation. 11. Estimation Techniques for Macro Diffusion Models W.P. Putsis, V. Srinivasan. Part V: Applications and Software. 12. Diffusion Models: Managerial Applications and Software G.L. Lilien, et al. List of Contributors. About The Editors. References. Index.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Handbooks in Operations Research and Management Science
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
