Chapter 6 - Corporate social responsibility, business ethics, sustainability, and innovation: a theoretical analysis of the importance of these concepts in times of pandemic

Abstract

Concepts such as corporate social responsibility, business ethics, sustainability, and innovation must be current practices in addition to the pertinence and interdisciplinarity with which they must be managed, especially in the context of a pandemic that has pushed organizations toward procedures that require inclusion and integration of those practices to ensure their survival. It is our goal in this chapter to provide a theoretical exposition and analysis, in an individual and interrelational way, of the concepts listed above as being aggregators of good organizational practices and with the background of the COVID-19 pandemic, which led to the need for organizations to face these practices in a new context and adapt to a new scenario marked by large-scale unpredictability, which has increased the relevance of integrative and sustainable policies that must promote innovative procedures at the organizational and stakeholder levels.