Abstract
Business is a venture undertaken toward making profit and it involves many operations which are characterized by various forms of risks. Therefore, it is highly important to conduct viability evaluation of a business before embarking on it. The process of assessing the viability of a business is called a feasibility study or feasibility analysis and in order to conduct the same, a variety of information is required. Hence, the discussion in this first study unit revolves around assessment of business viability and various sources of generating the required information for a feasibility study.
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