Abstract
Bus rapid transit (BRT) is relatively unpopular in developed economies despite its appeal in delivering high quality services, usually at a fraction of light rail transit (LRT) costs. This is often linked to emotional bias towards rail-based solutions and an image perception that clouds the merits of a bus-based system. This chapter builds on research from Australia, extended by the results of a stated choice experiment conducted in the US, France, Portugal, and the UK, to verify whether modal preferences are culture-specific and what are the drivers of community preferences for BRT and LRT in different geographical settings.
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