Abstract
The most difficult task in any large effort like enterprise information management (EIM) is the first step. This chapter addresses the question: Where does one start? It focuses on getting EIM design and deployment started. The initiation of the EIM program should not only be a planning exercise, but it also should start to enlighten business and information technology, and result in steps toward business acceptance of information asset management (IAM). The road to IAM means looking hard at your organization's business directions. For some companies, this may not be very handy. There are substantial benefits from the first few phases: alignment to IT, education of business leaders, statement of a future vision, and documentation of critical information categories. Even if the EIM program stops, there is sufficient material to hand off to a technical team to begin subdisciplines of EIM, such as MDM, data quality, or a data warehouse.
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