Chapter 15 - Communicating Science in a Policy Context to a Broader Audience

Abstract

Given that “evidence does not speak for itself”, this chapter looks at the processes and practices of communicating science in a policy context in order to get the message across to broader audiences, affecting or affected by policymaking. Such communication is necessary to build support for the uptake of scientific evidence in policymaking, to inform people about how the science behind the policies impacts their life and to improve public understanding of science. This type of communication requires that scientists, communicators and management work hand in hand from the beginning to (1) identify objectives, (2) define audiences, (3) and agree on tools and coordination. In other words, communication must stop being a mere afterthought and must instead be a joint venture of scientists and communicators right from the start of the research. To make it happen, often radical culture change is necessary, supported by appropriate planning, training, trust-building and high level management guidance. While this is difficult, it can also support the transition to Science for Policy 2.0 by exposing researchers to novel ways of communicating and thinking about their research. The chapter covers approaches to different types of audiences (senior policymakers, members of parliaments and other politicians; journalists and social media influencers; local communities), and gives advice on clear writing, visual communication, and tailoring the message.”