Abstract
Food consumption accounts for almost one-third of households' total environmental impact. Nowadays, consumption patterns throughout Europe are totally different from those of couple years ago, Slovakia is no exception. At an individual level, people's consumption patterns are shaped by their needs, abilities and opportunities. Exploring and understanding consumers' attitudes toward sustainable food consumption tendences is a key element to a better future for every country. This paper presents an analysis of the current situation regarding sustainable food habits among Slovak consumers. The main aim is to determine the level of consumer awareness for sustainable food consumption and food waste through purchasing decisions. Marketing research was conducted as a part of European project in five partner countries, we present results for Slovakia. Based on the analysis, we will be able in future to define limitations and opportunities in the form of recommendations in future. The findings of this paper have significant contributions and may encourage the process for the discussions and to provide the basis for educational content to help adults develop their skills and behaviors to make food consumption more sustainable.
Highlights
Sustainable consumption should be understood as a dynamic aspect, i.e., a consumption model that indicates the desired and necessary direction
We present an analysis of the current situation regarding sustainable food habits and consumer sophistication with environmental and social impact
In our research we want to assess the level of consumer awareness for sustainable food consumption and food waste through purchasing decisions among Slovak consumers
Summary
Sustainable consumption should be understood as a dynamic aspect, i.e., a consumption model that indicates the desired and necessary direction. It does not always mean quantitatively lower consumption, but rather the consumption of products in a different and especially smarter way. And socially responsible people demonstrate their environmental interests through their private consumption decisions (Lee, 2014). These decisions are fully influenced by the personal values of each consumer (Sener and Hazer, 2008; Sharma and Jha, 2017)
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