Abstract
The article is devoted to the study of the attitudes of contemporary Russian youth to a healthy lifestyle, healthcare in general, and physical culture and sports. As a result of a qualitative sociological study, the main trends and perspectives in the perception of a healthy lifestyle, physical culture, and sports in Russian regions are discovered and defined. The study specifies the motivational aspects of young Russians’ attitudes to a healthy lifestyle, healthcare, physical culture, and sports. The specific features of the development of regional physical culture and sports in Russia, as well as the characteristics of the perception of physical culture and sports by various groups of Russian youth in the regions of the country, are identified. The attitudes to social stereotypes concerning a healthy lifestyle and sports in the minds of Russian citizens are discovered. The practical significance of the study results: the conclusions of the project can be used for the development of youth policy, as well as the development of new programs for the optimization of young people’s lifestyle and the development of physical culture and sports in Russia. The study results can be utilized for the innovation of courses on the sociology of health and disease.
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