Abstract
The purpose of study was to determine attitude of the youth of the Russian Federation to physical culture and sports. The sociological research methodology was applied using both focused on-line interviews with representatives of the Russian youth as well as secondary analysis of statistical and sociological data sources of information related to the study.The study established main trends and prospects in developing physical culture and sports primarily in regions of Russia. The features of development of regional physical culture and sports in Russia, specificity of perception of physical culture and sports by young groups of Russians in regions of Russia are detected. The motivational aspects of attitudes to physical culture and sports of young Russians were singled out. The attitude to social stereotypes associated with sports was determined. The study results can be applied to innovate training courses on sociology of physical culture and sports. The conclusions of the project can be used in developing youth policy; elaboration of new programs optimizing development of physical culture and sports in Russia.
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