Changes in Social, Economic and Media Administration in the Era of Digital Broadcasting Case Study of Analogue Switch-Off in Indonesia

Abstract

Analogue switch-off (ASO) is the process of breaking off an analogue television signal so that digital transmission is completely adopted. Indonesia is currently struggling to move to a total ASO across the country to reap the social and economic benefits of digital conversion. This research specifically uses descriptive research to provide a detailed description of a particular phenomenon. This digitization of television broadcasting can drive better innovation, job creation, productivity and competitiveness, allocating the digital dividend to mobile communications will drive internet adoption and have a huge lucrative economic impact.