Abstract
Agricultural sector is one of sectors that has a huge impact on the economy. Agricultural production is increasing but it has not had any lasting impact. On the other hand, the impact of investment in value chains, including different factors, resulted successful in increasing agricultural productivity and profitability, and this impact have demonstrated a high degree of economic stability. Thus, tourism is one of the most perspective sectors in Albania. There are also many difficulties, such as the lack of services, marketing or infrastructure. Furthermore, agribusiness sector and rural tourism have difficulties in funding because of lack of technology, lower product quality standards and market. Based on these facts, in this paper, we have analysed empirically difficulties of this sector and the opportunity to develop it. The main purpose of our research is to design a strategy for development of agribusiness and rural tourism sector. The methodology is based on primary and secondary sources. More specifically, we refer to previous research by other authors and other studies made by government and private agencies. The main goal is to provide data through interviews of business representatives. DOI: 10.5901/ajis.2016.v5n3s1p105
Highlights
Tourism is a catchword for rural development, engagement in projects to alleviate poverty and the preservation of cultural diversity of the indigenous community (Doohyun et al, 2014)
The main purpose of our research is to design a strategy for development of agribusiness and rural tourism sector
The coordination between farmers and market will lead to the development of rural tourism
Summary
Tourism is a catchword for rural development, engagement in projects to alleviate poverty and the preservation of cultural diversity of the indigenous community (Doohyun et al, 2014). In recent years there have been changes in the Albanian Agribusiness Sector. These have had a positive impact on this sector, but its development is still low. Some of the numerous barriers are: production, marketing, information and lack of access to appropriate financial products. The demand for rural goods and tourist services in this direction is high intensity, while the ability of businesses operating in these areas to fulfill this demand remains at a low level. A lot of the products are sold in the market due to lack of conservation and their packaging. Tourism services have low quality, low cost, low margins and poor customers
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