Abstract
Effective communication is integral to carrying out health related endeavours goal to build a healthier future for everyone, no matter the place one is situated. Explore the central ideas of public relations (PR) and their implementation within the strategic health communication systems employed by PLASCHEMA from 2019-2023.The research employed a qualitative research methodology, combining the literature review with a case study approach. Within the stated period the research covered, the strategic health communication systems adopted by PLASCHEMA, the use of viable public relations played a crucial role in the success achieved by the agency. The paper offers modified PR models through which the effective communication can be used to enhance community engagement, leveraging media relations, Plateau (Nigerian) citizens awareness /orientation and effectively managing challenges that may come up from different quarters of the health insurance scheme.
Published Version
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