Abstract
Standardisation and EDI have a long tradition in the German retail industry: When the first purchase order messages were sent electronically from Karstadt to Osram in 1985, a standardised invoice document had already been in use for ten years in the retail sector, first in paper format and then via the exchange of magnetic tapes. Since 1985, however, SEDAS EDI has not gained the momentum one would have expected. After an outline of the industry, this case analyses the evolution of the EDI project from the perspectives of diffusion of innovations theory, transaction cost theory, and power-dependence theory.
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