Abstract
Although started second after the Iberian EDI pioneer ‘automotive industry’, AECOM, the EDI project for the Spanish retail industry, did very well and evolved into Spain’s most dynamic EDI project of the early 1990s. AECOC, the association of retailers and manufacturers, played an instrumental role in the design of commercial messages, the implementation of a clearing-centre concept, and the promotion of EDI vis-à-vis its associated companies. The case treats the 4-year history of this EDI project with regard to diffusion of innovation theory, transaction cost theory, and power-dependence theory. A holistic description of the EDI adoption and diffusion process in the political economy of the Spanish retail industry concludes the chapter.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
