Abstract

This article reports on two years' experience with card sorting, a novel method of gathering survey data in large-scale research. Reliability, validity, and response bias are assessed, and reactions of respondents and interviewers are reported. The authors conclude that card sorting is a fast and interesting method of obtaining valid and reliable interview data, and one which appears to be capable as well of counteracting at least some of the biasing effects of response set. Everett F. Cataldo is Associate Professor of Political Science at FloridaAtlantic University; Richard M. Johnson is Chairman and Professor of Political Science at the University of Illinois, Chicago Circle; Lyman A. Kellstedt is Associate Professor of Political Science at the University of Illinois at Chicago Circle; and Lester W. Milbrath is Professor of Political Science at the State University of New York at Buffalo.

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