Características de la comunicación en empresas ecuatorianas: una primera aproximación

Abstract

The research topic arises from the data obtained in an earlier research on Organizational Climate conducted by the same authors, where the «Communication» factor was the most striking. In the present study, the communication process of the companies affiliated to the National Shoe Chamber (CALTU), Tungurahua, Ecuador, is determined. It is an investigation of typeexploratory, descriptive, qualitative, phenomenological, inductive, hermeneutic-dialectical, non-experimental, transversal. In-depth interviews are conducted with managers/owners of footwear companies. The data processing is done through Atlas.ti software, a computer tool that facilitates the qualitative analysis of textual data. The methodological analysis of the results is based on the Grounded Theory, whose fundamental principle is the construction of theory starting directly from the data obtained, and not from a priori assumptions, from other research or from existing frameworks.It concludes that interviewees understand organizational communication basically as communication with the worker. And technical communication is more fluid than personal communication: there is openness to the upward communication and to the suggestions of the staff, as long as the communication is related to the information necessary for the execution of the tasks.